Introduction
If you’re building your Shopify store and wondering how to add page in Shopify, you’re in the right place. Shopify makes it incredibly simple to create and manage your own online store — but for first-timers, the dashboard can feel a little overwhelming. Whether you want to create an About Us, Contact, FAQs, Policy, or Custom Landing Page, this guide will walk you through everything step-by-step.
In this blog, we’ll show you how to:
- Add a new page to your Shopify store
- Customize it using templates and formatting tools
- Add it to your store’s navigation
- Use SEO best practices to make your pages discoverable on Google
Let’s get started!
Why Pages Matter in Shopify
Before jumping into the “how,” let’s understand the “why.”
Pages in Shopify help you deliver important content to your customers outside of product listings. They’re used to:
- Share your brand story (About Us)
- Answer common questions (FAQ)
- Explain shipping or return policies
- Offer custom content (like a lookbook or sizing guide)
Having these pages improves user experience, builds trust, and even boosts your Shopify SEO ranking.
How to Add Page in Shopify [Step-by-Step Tutorial]
Here’s how you can add a new page in Shopify:
Step 1: Log In to Your Shopify Admin
Go to shopify.com and log in with your credentials.
Step 2: Go to Online Store → Pages
- In the left-hand menu, click on “Online Store”
- A dropdown will appear — click “Pages”
This is where you manage all the static content on your site.
Step 3: Click the “Add Page” Button
At the top right, you’ll see a button that says “Add Page”. Click on it to open the page editor.
Step 4: Add Page Title and Content
In the page editor:
- Title: This will appear as the page heading and in search engine results.
- Content: Use the rich-text editor to add text, images, videos, or custom HTML.
Pro Tips:
- Keep your primary keyword in the title and first paragraph.
- Use headings (H2, H3) to structure your content.
- Add links to related pages or products.
Step 5: Edit Search Engine Listing (SEO Settings)
Scroll down to the Search Engine Listing Preview.
Click “Edit Website SEO” and fill in:
- Page Title: Make it catchy, include the main keyword.
- Meta Description: Keep it under 155 characters and describe what the page is about.
- URL Handle: Use dashes instead of spaces (e.g., /about-us or /contact-us)
This step is crucial for your page to rank on Google.
Step 6: Choose a Template (Optional)
On the right-hand side, you can select a template if you’ve created custom templates in your theme.
Most stores can leave this as “page.”
Step 7: Set Visibility
Choose whether the page should be:
- Visible (immediately published)
- Hidden (draft mode)
You can also schedule a future publishing date.
Step 8: Click “Save”
Once everything looks good, hit the Save button.
Congrats! 🎉 You’ve just added a page to your Shopify store.
How to Add Page to Navigation in Shopify
Now that your page is created, here’s how to make sure customers can find it.
Step 1: Go to Online Store → Navigation
Step 2: Select the Menu (Main or Footer)
Step 3: Click “Add Menu Item”
- Name: The label for your link (e.g., “About Us”)
- Link: Choose “Pages” and select the one you just created
Step 4: Click “Add” and then “Save Menu”
Your new page is now part of your site’s menu.
Customizing Shopify Pages With Sections & Apps
You can make your Shopify pages more attractive using:
Custom Page Builders (Apps):
- PageFly
- Shogun
- GemPages
These tools offer drag-and-drop builders and are perfect for designing landing pages or product comparison pages.
Add Elements Like:
- Testimonials
- FAQs
- Image galleries
- Countdown timers
- Forms
These features are especially useful for custom product pages and collection landing pages.
SEO Tips for Shopify Pages
To ensure your page shows up on Google, follow these best practices:
- Use the primary keyword in the title, first 100 words, and URL
- Include related long-tail keywords like:
- how to create about us page in Shopify
- how to add custom page in Shopify store
- Shopify contact us page setup
- SEO for Shopify pages
- Add internal links to relevant products and blog posts
- Use image alt text with keywords
- Submit your sitemap to Google Search Console
Frequently Asked Questions (FAQ)
1. Can I create unlimited pages in Shopify?
Yes, Shopify allows you to create as many pages as you need — there’s no hard limit.
2. What type of pages should every Shopify store have?
At a minimum:
- About Us
- Contact Us
- Shipping Policy
- Return Policy
- FAQs
3. How to edit or delete a Shopify page?
Go to Online Store → Pages, click on the page you want to change, make edits, and click Save. For deletion, click Delete Page.
4. How do I add a contact form to a page?
Create a new page and assign the “page.contact” template under Template > Theme Template.
5. Can I add custom HTML or CSS to a Shopify page?
Yes, use the HTML editor (<> icon) in the content area to add custom code. For advanced styling, edit theme files or use custom CSS via the theme settings.
Common Use Cases: When to Add a New Page
You should add a new page in Shopify when:
- Launching a new collection or campaign
- Sharing press or media mentions
- Displaying brand ambassador info
- Creating a blog-style landing page with testimonials and media
Conclusion: Build a More Complete Shopify Store
Now that you know exactly how to add page in Shopify, you can start building out important sections of your online store. Pages aren’t just filler — they play a major role in building trust, improving customer experience, and optimizing for SEO.
Whether it’s a basic contact page or a fully custom landing page, each one serves a purpose.
Call-to-Action:
👉 Ready to take your Shopify store to the next level?
Explore our full Shopify Mastery Series for more tips on SEO, design, and conversions.
And if you’re looking for help with your Shopify pages, reach out to our team of experts or try one of the free page builder apps listed above.
