Goal: Convert cold traffic into paying customers using a lead magnet + email funnel
STEP 1: Lead Magnet Landing Page (Awareness + Interest)
Headline:
“Struggling to Launch Your [Ebook/Course]? Grab This Free [Checklist/Template] That Shows You Exactly How.”
Subheadline:
A step-by-step guide to go from blank page to first sale — without paid ads or tech overwhelm.
CTA Button:
“Get the Free Guide”
Form Fields:
- First Name
- Email Address
Tool Suggestions:
- Free: Systeme.io, MailerLite, ConvertKit
- Paid: Leadpages, SwipePages
STEP 2: 4-Part Email Sequence (Desire → Action)
Deliver value, build trust, and pitch your paid product:
Email 1: Lead Magnet Delivery + Intro
- Thank them, deliver the freebie
- Share your story briefly
- Ask: “What’s your biggest struggle with [topic]?”
Email 2: Educational Tip + Quick Win
- Teach a small, valuable lesson
- Show how this connects to your ebook or course
- CTA: “Want to go deeper?”
Email 3: Soft Pitch + Testimonial
- Share a real result or transformation
- Link to your sales page
- Bonus if purchased in 48 hours
Email 4: Final Call + Scarcity CTA
- Recap the value of your offer
- Add urgency (bonus expiring, limited seats, discount ending)
- CTA: “Join now before it closes.”
[Want this sequence as a Google Doc? I can create one for you.]
STEP 3: Simple Sales Page Template
Use this structure on your course or ebook page:
Headline:
“Turn Your Knowledge Into Income With This Proven [Ebook/Course] Blueprint”
Benefits Bullets:
Easy to follow, even if you’re not tech-savvy
Includes templates, checklists, and real examples
Get your first sale in 7 days or less
What’s Inside:
- List of modules/chapters
- Visual mockups
- Bonuses
Social Proof:
- Testimonials
- Screenshots
- Before/after
Guarantee (if applicable)
CTA Button:
“Buy Now for ₹999” or “Start Learning Today”
STEP 4: Optional Upsell Page (Post-Purchase)
Offer: 1:1 consult, template pack, private community access
CTA: “Upgrade your purchase for just ₹499 more.”
Recap: What You Need to Launch This Funnel
- 1 landing page (lead magnet opt-in)
- 1 sales page (ebook or course offer)
- 4-email sequence (automated)
- 1 bonus or urgency trigger
- 1 optional upsell page
